Resources: 2008 Tribalization of Business Study


In this section you’ll find some of the research data, findings, articles, and webinars that have come out of our 2008 Tribalization of Business study. Please feel free to use them in presentations and embed them on your site - we hope you find them useful.



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Interested in seeing the findings of the "2008 Tribalization of Business" study? And in case studies we'll be releasing in the coming months? Enter your email address below to receive the report as well as an email newsletter with information about upcoming webinars and related activities.

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Upcoming Webinar


September 9 at 1 p.m. EDT, hosted by Beeline Labs

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Tribalization Resources + Graphics

We've made available all of the charts from the study - please feel free to use in your reports and blogposts. Visit our new resource page and you'll also find logos and buttons from the study, links to related blogposts and articles, slide decks, a webinar recording, and more.

Visit our resources section

Recent Coverage of Tribalization Study


More coverage...

Tribalization Tidbits

  • 37% of the communities have been running for 6 months or less
  • 27% of the communities have 101-500 members (37% have less than 100)
  • 13% of the communities are run by 2-5 full-time managers
  • 6% of the companies surveyed are spending more than $1 million annually
  • 52% of the companies surveyed plan to increase spending on community

Lessons Learned

When asked for the most important advice they had for others starting communities, survey respondents had many good tips to share. Two of the eight "Best Practices" that emerged from our research:


  • Keep it simple and intuitive: “Focus on the least common denominator first. Keep it easy to navigate with simple tools to use.” People are busy; they need information in brief, easy-to-scan bits s they can quickly choose what is interesting to them and go right to it.
  • Keep it fresh and active: “Keep activity levels up, constantly add new content.” “ Think of how to create ‘events’ – what can you do to excite people and get them to share in the community.” “Update regularly, find topics for discussion’ “Content is king”

Press + Bloggers

Download the July 16 press release here.