Assessing your organization’s social media potential

Is your organization taking advantage of the new opportunities that social media brings to marketing?

Social media isn’t just about blogging. Or user-generated content. Or MySpace. Or Facebook. Social media is a fundamental shift from communicating to connecting, and it’s changing how people learn, decide, buy and recommend — and reshaping marketing functions, from market research and product management to lead generation and public relations. (Did you know that more than 70% of mainstream media stories get sourced in social media?)

How well are you leveraging social media to improve marketing effectiveness? Where are the greatest opportunities and risks for your organization? What’s the best way to get started? And then to measure what you’re doing?

Bring in Beeline Labs and let us conduct an in-depth Social Media Survey of your group or organization. Based on our deep expertise in social media we will conduct an assessment of how well your company is taking advantage of social media across all aspects of marketing, sales, innovation and strategic communications and create a recommended plan of action.

With the Beeline Labs Social Media Survey, you can expect:

A survey of your external social media ecosystem

• Who are the most influential bloggers in your space, and where are the defining conversations happening?
• What social networks and communities do your customers hang out with that you should engage with - what makes them tick, and what do you have that might interest them?
  
• Who else in your space is good at leveraging social media - what are some of the returns that they are getting?
  

A situation analysis of your internal environment

• Review social media programs to date - what worked, what didn’t, and why?
• Review of the various marketing, communications, sales and innovation processes that could benefit from social media programs - are there opportunities that you are not taking advantage of, how are you measuring progress and success?
• Cultural assessment - are you ready for social media engagement, what are the potential pitfalls?

A social media plan of action

• Recommendations for leveraging social media in various processes - internal communications, PR, product innovation, customer service, sales, messaging and positioning, etc.
• A proposed blogger and social media policy
• Recommendations on tools and infrastructure
  
• Proposed social media training programs for communicators
• Plans for how to tweak traditional processes to leverage social media
• Ideas on how to “social media-ize” existing marketing approaches, like your Web site
  
• Proposed measurement infrastructure