Services


Social Media Strategy & Consulting | Thought Leadership Blogs & Marketing Platforms | Online Communities | Content | Workshops & Training

Our working relationships with clients range from one day workshops and consulting to larger projects to major ongoing programs. Not sure where to start? Our social media audit makes it easy to see where the low hanging fruit could be for you. Or want to hear about our work for clients from big brands to earlier stage companies? Just call or email any of us.

New Workshop

We’ve just developed a new workshop we want to make sure you’re aware of.  In this one-day, hands-on offering, entitled “Developing Successful Online Business Communities”, Beeline Labs will lead your team through every step of a community development process, share best practices, and walk you through how other business communities are working.

Find out more.

SOCIAL MEDIA STRATEGY & CONSULTING

  • Getting started: creating evolutionary plan that makes business sense for your organization
  • How to get much more value from existing social media efforts
  • Creating the right measurements
  • Objective guidance on technology decisions
  • Your digital ecosystem: communities, tools, blogs to build into your marketing DNA
  • Creating new positions, performance systems, organizational designs
  • What to stop doing – or do far less of
  • Understanding new communications best practices: style/tone, responding to negative buzz, social media “enablement” of existing practices and programs
  • Coaching and mentoring

More on strategy and consulting:

THOUGHT LEADERSHIP GROUP BLOGS AND MARKETING PLATFORMS

Create an authoritative category position or changing a market conversation by hosting an editorially independent blog of expert contributors (instead of a corporate blog that’s hard to maintain and gain audience for).

  • Build a social media-based marketing and sales platform
  • Generate content for lead generation,  PR, newsletters

More on thought leadership group blogs and marketing platforms:

  • FASTforward Blog:  A hosted discussion on Enterprise 2.0 (sponsored by FAST, a Microsoft subsidiary)
  • Mobile Messaging 2.0: the future of mobile messaging (sponsored by Airwide Solutions)
  • The AppGap:  news, views and reviews on the future of work (sponsored by QuickBase, an Intuit company)

ONLINE COMMUNITIES

  • Designing community to achieve business objectives
  • Selecting the right technology platform
  • Creating the right measurements
  • Developing an experience and content that increase participation
  • Community management facilitation, training, coaching
  • Running community brand ambassador programs
  • Gleaning insights from community to bring back into business
  • Launching and marketing new communities

More on communities:

CONTENT

  • Point of view concepts much more powerful than “messaging” that feed content ideas throughout sales, marketing, PR
  • Custom publishing: editorially independent blogs around issues, industry trends, product categories (see above for more)
  • Producing conferences – themes, content, speakers, blogger and video blogger coverage
  • Lead gen programs: Webinars, eBooks, podcasts, video
  • Developing digital stories and video
  • White papers that people actually like to read and elicit, “That’s interesting. Tell me more.”
  • Sales presentations, openers, RFI formats that set you apart

More on content:

WORKSHOPS + TRAINING

Clients consistently give high marks to our experiential learning workshops saying they are “inspirational, energizing and filled with real-world, hype-free advice.”

Our  most popular workshops:

  • The Tribalization of Business: Realizing the potential of online communities and social networks
  • Marketing in a Social Media Age: Realizing the possibilities; burning down the obstacles
  • Beyond Buzz: Succeeding in a Conversational World: Creating ideas that get people listening, talking and buying
  •  Developing Successful Online Business Communities


New! The 2008 Tribalization of Business

We've just released the findings of our first-of-its-kind study of how more than 140 organizations are employing online communities. The study, produced in concert with Deloitte and the Society for New Communications Research, features data and insights on how small and large companies as well as non-profits are managing communities, measuring success, and deriving business benefits.

Find out more about the study and related activities and register to access the study.

Our services:

  • Social Media Strategy + Consulting
  • Online Communities
  • Content
  • Workshops + Training

New + Notable:

We've just launched a new community on marketing. Called Marketing 2.0, the effort includes a group blog authored by leading thinkers in the industry and a companion community for marketing enthusiasts to share ideas and best practices.

What we help you do:

  • Get people to pay attention to what you have to say and sell
  • Change the rules of the game in your industry
  • Increase the ROI for all your marketing programs

Why us?

  • Client experience: Fast, Intuit, University of Massachusetts, Communispace, Sun Microsystems, World Health Congress, Sapient, SupplyScape
  • No-nonsense, straightforward, hype-free, can-do style
  • Demonstrated ability to build programs that deliver results that matter
  • On the forefront of social media innovation: the Marketing 2.0 thought leadership community, our book, our blogs, our research lab, our blog publishing subsidiary

News & Views

Tune in to our News + Reviews section and you'll find an expanding resource with articles, white papers and pointers to market reports and intelligence you can't afford to miss. Also find out where we're speaking and where else we're hanging out.