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Where we’re speaking | Awards | Where we’re blogging | Articles | Past talks + presentations

Where we’re speaking

• October 15, Conference Board, New York: Full day experiential learning workshop on social media led by Lois Kelly
• Dec. 1, Conference Board, New York, “Extending Your Brand to Employees” conference. Keynote discussion with Beeline Labs client Larry Moulter, CEO of Boston Coach, and Lois Kelly

“2008 Tribalization of Business” study

• Press Release: July 16
• Webinar: September 9: “Tribalization of Business: Comments and Questions”. Register here.
• Webinar: August 7: “2008 Tribalization of Business Study: Leveraging Online Communities for Business Processes”, hosted by Awareness Networks.
• Webinar, July 31: “Tribalization of Business”, hosted by Society for New Communication Research.
• Webinar, July 30: “Tribalization of Business”, hosted by Deloitte.

Awards

• Application for the 2008 Groundswell awards for the FASTforward Blog.
• “Beyond Buzz” by Beeline Labs partner Lois Kelly wins gold medal for best marketing book: 2008 Axiom Business Book Awards, sponsored by Inc. magazine.
• “Beyond Buzz” named the finalist in the 2008 Berry-American Marketing Association Book Awards
• “Beyond Buzz” selected as one of best business books of the year by Library Journal, sharing top marketing book honors with Made To Stick.
• Hylton Jolliffe and Francois Gossieaux were awarded the 2007 Award of Excellence from the Society for New Communications Research, where Francois is now a senior fellow.

Where we’re blogging

• Emergence Marketing
• Bloghound
• Marketing 2.0

Articles

• Politicians and New Media
• Marketing is a Conversation
• Beyond Buzz: Let’s Talk About Something Interesting
• Business Intelligence Report: Nine Themes That Get People Talking
• WOMMA Weekly: 10 Ways to Make WOM Matter to Skeptical CEOs
• Communications Solutions: Listening + Storytelling = Persuasion

• Cross Media Case Study: Sweaty Palms, OMMA: The Magazine of Media, Marketing & Advertising

• Italy’s QBR Magazine interviews Beeline partner Lois Kelly about conversational marketing.
  

Past talks and presentations

• Using Social Media to Empower Employees: Conference Board Workshop
• PRSA Social Media Panel - June 18, 2008
• September 16, New York, Web 2.0 Expo, “Online Customer Communities that Connect and Thrive: Creating the Right Mix of Purpose, Passion, People & Platforms
• September 19, Puerto Rico: Sales & Marketing Executives Association of Puerto Rico annual conference (keynote)
• October 15- 16: New York, BRITE CMO Summit & Workshop
• October 15, Philadelphia: American Marketing Association/Philadelphia, “Beyond Blogs: Succeeding in a Conversational Marketing World”
• October 17, Monterrey, Mexico: The Tecnológico de Monterrey, Marketing Revolution Conference: “Succeeding in a Conversational Marketing World”
• October 24, Cambridge, MA: Harvard Extension School Alumni Event
• November 9, Miami: Future Trends Conference; half-day workshop: “The Tribalization of Business: Realizing the Transformational Possibilities of Online Communities & Social Networks”
• November 16, Chicago: 2008 American Marketing Association; 2008 Symposium for the Marketing of Higher Education: pre-conference workshop, “Online Communities: Realizing the Possibilities; Burning Down the Obstacles”
• November 17, Chicago: The Conference Board, Extending Your Brand to Employees Conference; pre-conference workshop, “The Power of Social Media: Putting it to Work for Your Employer Brand.”
• January 28, noon EST, Webcast: American Marketing Association Author Series: Lois Kelly: Beyond Buzz: Succeeding in a Conversational Marketing 2.0 World
• January 29, 2 p.m. EST, Webcast, The Conference Board, Lois Kelly, “Social Media: Realizing the Possibilities for Your Company, Your Employees”
• March 4-5, Brite Conference, New York
• March 24-26, The Business of Community Networking
• March 31, Lois Kelly, Community Conference 2009, Copenhagen, Denmark - Lois’ presentation
• April 30-May 1, Francois Gossieaux, The Digital Impact, New York