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“2008 Tribalization of Business” study
- Press Release: July 16
- Webinar: September 9: “Tribalization of Business: Comments and Questions”. Register here.
- Webinar: August 7: “2008 Tribalization of Business Study: Leveraging Online Communities for Business Processes”, hosted by Awareness Networks.
- Webinar, July 31: “Tribalization of Business”, hosted by Society for New Communication Research.
- Webinar, July 30: “Tribalization of Business”, hosted by Deloitte.
- September 16, New York, Web 2.0 Expo, “Online Customer Communities that Connect and Thrive: Creating the Right Mix of Purpose, Passion, People & Platforms
- September 19, Puerto Rico: Sales & Marketing Executives Association of Puerto Rico annual conference (keynote)
- October 15- 16: New York, BRITE CMO Summit & Workshop
- October 15, Philadelphia: American Marketing Association/Philadelphia, “Beyond Blogs: Succeeding in a Conversational Marketing World”
- October 17, Monterrey, Mexico: The Tecnológico de Monterrey, Marketing Revolution Conference: “Succeeding in a Conversational Marketing World”
- October 24, Cambridge, MA: Harvard Extension School Alumni Event
- November 16, Chicago: 2008 American Marketing Association; 2008 Symposium for the Marketing of Higher Education: pre-conference workshop, “Online Communities: Realizing the Possibilities; Burning Down the Obstacles”
- November 17, Chicago: The Conference Board, Extending Your Brand to Employees Conference; pre-conference workshop, “The Power of Social Media: Putting it to Work for Your Employer Brand.”
- November 9, Miami: Future Trends Conference; half-day workshop: “The Tribalization of Business: Realizing the Transformational Possibilities of Online Communities & Social Networks”
- “Beyond Buzz” by Beeline Labs partner Lois Kelly wins gold medal for best marketing book: 2008 Axiom Business Book Awards, sponsored by Inc. magazine
- “Beyond Buzz” selected as one of best business books of the year by Library Journal, sharing top marketing book honors with Made To Stick.
Hylton Jolliffe and Francois Gossieaux were awarded the 2007 Award of Excellence from the Society for New Communications Research, where Francois is now a senior fellow.
- Politicians and New Media
- Marketing is a Conversation
- Beyond Buzz: Let’s Talk About Something Interesting
- Business Intelligence Report: Nine Themes That Get People Talking
- WOMMA Weekly: 10 Ways to Make WOM Matter to Skeptical CEOs
- Communications Solutions: Listening + Storytelling = Persuasion
- Cross Media Case Study: Sweaty Palms, OMMA: The Magazine of Media, Marketing & Advertising
- Italy’s QBR Magazine interviews Beeline partner Lois Kelly about conversational marketing.
