Beeline Labs proudly sponsors and produces several related activities that bring together the people and ideas that are driving social media marketing. These initiatives take as fact that fundamental change is under way, and we hope through these efforts to shed light on Marketing 2.0-related insights, experiments and successes and share them with our clients, colleagues and others.

The Marketing 2.0 Intelligencer

A biweekly newsletter, The Marketing 2.0 Intelligencer distills and points to interesting articles and insights from blogs, mainstream media, research firms and elsewhere. In addition, the newsletter directs subscribers to activities at our associated Marketing 2.0 sites, highlights upcoming events and webinars, and links to interviews and other items that help readers better understand today’s marketplace.

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The Tribalization of Business Study Series

Beeline Labs, in concert with Deloitte and the Society of New Communications Research, conducts an annual survey of how organizations are using and managing communities, measuring success and deriving business benefits. The quantitative and qualitative survey examines online community initiatives at a mix of business-to-business and business-to-consumer companies, as well as non-profits, with communities ranging from fewer than 100 to more than 10,000 members.

Find out more and participate in this year’s study

The Marketing 2.0 Community

Launched in the summer of 2008, this Ning-powered community is rapidly approaching 2,000 members who convene here to connect with peers, share ideas and discuss industry themes of interest.

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The Marketing 2.0 Blog

This group-blog showcases the thinking and doing of some of the keenest observers of what’s afoot in media, marketing and business in general.

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CMO 2.0 Conversations

The CMO 2.0 Conversations are an expanding series of discussions with individuals who are leading their respective organizations’ embrace of and experimentation with Marketing 2.0 principles, approaches, and realities.

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