Emerging Best Practices: Social Media, Monitoring, Engagement & Measurement
Beeline Labs recently conducted extensive research into how major corporations are monitoring, measuring and engaging via social media.
We spoke with decision-makers in corporate communications, marketing and customer services at companies such as Best Buy, Cisco, GE, IBM, Intuit and UPS to understand their current approaches and learnings. We also interviewed executives of four of the leading social media monitoring services – Cymfony, Market Sentinel, Radian6 and Visible Technologies – to get their frank views on emerging patterns among their client bases. We also included experiences and advice gleaned from publicly available speeches and case studies.
The goal:
- To understand why and how innovative major corporations are monitoring social media conversations
- To uncover emerging best practices and policies that are guiding how employees engage in social media conversations – both responding and initiating.
- To find which organizational functions are actively monitoring and engaging in social media and what business value they are realizing.
- To gather insights and helpful advice on how to succeed, overcome obstacles, and navigate likely speed bumps.
