In addition to our consulting and program management work, Beeline Labs develops “that interesting, tell me more” content for clients to use in their marketing, sales and public relations efforts. We also create our own content, for our clients and friends to learn from, and, selfishly to show our stuff.

We invite you to find out more about these white papers, thought leader interview highlights and emerging best practices by clicking on the links below. Register once and you’ll have access to all.

• Emerging Best Practices: Social Media Monitoring, Engagement & Measurement: Beeline Labs recently conducted extensive research into how major corporations are monitoring, measuring and engaging via social media. We spoke with decision-makers in corporate communications, marketing and customer services at companies such as Best Buy, Cisco, GE, IBM, Intuit and UPS to understand their current approaches and learnings. We also interviewed executives of four of the leading social media monitoring services – Cymfony, Market Sentinel, Radian6 and Visible Technologies – to get their frank views on emerging patterns among their client bases. Find out more and access the paper here.
• “Social Media 10 x 10″: In 19 easy-to-read pages get ideas about 10 important social media marketing topics, a Cliff Notes of sort for you, your staff — and maybe your boss –  including ‘10 Ways to Social-Mediafy Your Marketing and PR Campaigns’ and “10 Ways to Get People Involved in Your Community.”  Find out more and download it here.
• CMO 2.0 Conversations: Every month we interview chief marketing officers at major companies who are leading their companies’ embrace of and experimentation with Marketing 2.0 principles, approaches and realities. Download the CMO 2.0 Conversations and you’ll find key insights shared on how these leading companies are thinking and learning about innovation and social media marketing in a new and rapidly evolving marketing landscape (downloads include the full transcripts of the conversations for those that are interested). Among those released to date: Beth Comstock, CMO of GE; Barry Judge, CMO of Best Buy and Jeff Hayzlett, CMO of Kodak.
• The 2008 Tribalization of Business Study: In concert with Deloitte and the Society of New Communications Research, Beeline conducts an annual survey of how organizations are using and managing communities, measuring success and deriving business benefits. The quantitative and qualitative survey examines online community initiatives at a mix of business-to-business and business-to-consumer companies, as well as non-profits, with communities ranging from fewer than 100 to more than 10,000 members. Access findings from our 2008 study and click here to learn about the 2009 study currently underway.