We continue to be thrilled with the interest in and coverage of the findings from our recently released 2008 Tribalization of Business study.

The study, which was conducted in concert with Deloitte and the Society for New Communications Research, surfaced lots of great fodder for discussion, leading to more than 100 articles and blogposts and three meaty webinars to date (be sure to tune in to this one on September 9 in which we’ll be devoting much of the time to the many great questions and comments that have come in that we’ve been unable to answer).

We also wanted to let you know we’ve just launched a “Resources” section for the study that includes:

• A page with thumbnails and large versions of all the charts and graphs from the study. Please feel free to grab these and use them in your reports, blogposts, articles, etc.
  
• Graphics and buttons from the Tribalization report.
• Links to all the articles about the study we’ve been able to track down.
• An audio recording of our July 31 webinar that included Francois (Gossieaux of Beeline), Ed Moran of Deloitte, and Jen McClure from the Society for New Communications Research.
• The full slide deck presentation of our quantitative results
• And coming this fall: an executive summary and some great case studies in the works.

We hope you find the resources section useful and again, please join us on September 9 from 1-2 p.m. EDT for this webinar.

Next Wednesday afternoon, The AppGap, the blog we publish on the future of work that’s sponsored by Intuit’s QuickBase, will be hosting a webinar on how businesses are using Facebook to raise awareness, build buzz, gain customer insights, and increase sales.

The hour-long event will feature some of the stories and learnings that came out of the recent study conducted by AppGap contributor Jenny Ambrozek and her colleagues Victoria Axelrod and William Anderson in which they took a close look at how Facebook business group owners are putting the site to use for the good of their company.

Among those who participated in the study and will be appearing in the webinar: Beeline’s very own Francois Gossieaux. Francois started the Marketing 2.0 group on Facebook, a community that’s grown to more than 9,000 individuals since its launch, and will be sharing his observations from that experience as well as discussing communities in general.

Find out more and be sure to register for the event which will take place at 3 p.m. EDT.

Patti Anklam, a contributor to The AppGap and longtime observer, researcher and practitioner of collaboration, KM, and network analysis, weighs in on the Community 2.0 Conference workshop led by Beeline partner Francois with panelists Mark Yolton of SAP, Ed Moran of Deloitte, and Rachel Makool of eBay. The session’s starting point: some of the early learnings from the forthcoming 2008 Tribalization of Business Study that we’re producing in concert with Deloitte and the Society of New Communications Research.

Says Patti, in sharing her take on the initial findings: “…The good news is that what the study has found (and what many attendees at C2.0 are demonstrating) is that communities can be built with predictable success. We have been working in online communities long enough to understand the pitfalls and the success factors. Being in communities will be a way of life at work…”

And in closing: “The better (or perhaps best) news — and the parting message from this workshop is that once communities have been introduced into an organization, they are transformational (”game-changing”). They have a huge impact on the organization and offer new job roles and responsibilities, closer relationships, greater transparency, and a better work environment.”

Also be sure to catch her first post about the Community 2.0 Conference on The AppGap in which she discusses another workshop she attended on the design and architecture, both technical and social, of communities.