Beeline Labs, a marketing innovation firm, specializes in creating Marketing 2.0 strategies and programs that not only deliver business results on their own, but also make all other traditional programs – like lead generation, events, public relations, sales support and customer communications—work much more effectively.

What really sets us apart: how we help clients succeed in this wild new world of marketing while minimizing risk, maximize effectiveness, and the amount of time their staff needs to devote to these effort.

We help companies operationalize Marketing 2.0 approaches — social media, online communities, blogs, word-of-mouth, events — in ways that get to business goals faster, whether it’s generating leads and gaining market insights or building stronger customer relationships and industry thought leadership.

CORE VALUES

We would like to share our guiding principles that drive our partnerships, recruiting, and customer service:

1. Activate change
2. Go fast
3. Try things, when failing, learn and grow
4. Anticipate trends and opportunities
5. Propel growth through business value
6. Never compromise on quality
7. Deliver wow in everything we do
8. Integrity rules
9. Bee, not me
10. Be happy

PARTNERS

Our team is made up of people who know marketing, are steeped in the latest social media techniques, and have the experience and creativity to make it all work with the more traditional marketing programs.

Janet Swaysland, former president of Omnicom’s Brodeur global public relations firm and corporate communications director for The Body Shop. OK, but what’s she about?

Francois Gossieaux, former CMO of eRoom, entrepreneur, president of Corante, community/marketing/innovation advisor So what makes him tick?

Lois Kelly, author of “Beyond Buzz”, co-founder of pioneering interactive firm ThunderHouse. More, give me more…

Hylton Jolliffe: founder, editor, and publisher of Corante, the world’s first blog media company. How about some color, a better sense of the guy?

CLIENTS

See this page for a sampling of the companies and organizations we’ve worked with.

What’s with the name?

“Making a beeline” means to go directly towards. Our view is that marketing services in this social media world need to make a beeline to business results, and our experience shows that these new types of services can get you to results much more quickly than traditional marketing communications approaches.

Some of us also like that that the phrase derives from the behavior of bees. When a forager bee finds a source of nectar it returns to the hive and communicates its location to the other bees, using a display called the waggle dance. The other bees are then able to fly directly to the source of the nectar, i.e. ‘make a beeline’ for it.

This is much like what happens today in social networks. When a forager finds your company and finds interesting content and ideas, it communicates it to other influencers and prospects in your industry. Whether they do a waggle dance or not is unknown.