About Us
Beeline Labs is a marketing strategy firm that helps companies innovate business programs, practices and organizational culture to realize the benefits of social media and Web 2.0.
Our clients include Microsoft, Intuit, FedEx, Sun Microsystems, University of Massachusetts, EMC and BostonCoach, a subsidiary of Fidelity Investments.
We believe that Marketing 2.0 strategies and programs should not only deliver business results on their own, but also make other traditional programs – like lead generation, events, public relations, sales support and customer communications—work more effectively.
What sets us apart: our obsession with helping clients succeed — achieving valuable business outcomes, while minimizing risk and the amount of time their staff needs to devote to these efforts.
More about our services here.
A sampling of our clients.
The guiding principles that drive our offerings, partnerships, recruiting, and customer service:
- Activate change
- Go fast
- Try things, when failing, learn and grow
- Anticipate trends and opportunities
- Propel growth through business value
- Never compromise on quality
- Deliver wow in everything we do
- Integrity rules
- Bee, not me
- Be happy
Our team is made up of people who know marketing through and through, are steeped in the latest social media techniques, and have the experience and creativity to make it all work with more traditional marketing programs.
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Francois Gossieaux, former CMO of eRoom, entrepreneur, president of Corante, community/marketing/innovation advisor |
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Lois Kelly, author of “Beyond Buzz”, co-founder of pioneering interactive firm ThunderHouse. |
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Hylton Jolliffe: founder, editor, and publisher of Corante, the world’s first blog media company. |
“Making a beeline” means to go directly towards. Our view is that marketing services in this social media world need to make a beeline to business results, and our experience shows that these new types of services can get you to results much more quickly than traditional marketing communications approaches.
Some of us also like that that the phrase derives from the behavior of bees. When a forager bee finds a source of nectar it returns to the hive and communicates its location to the other bees, using a display called the waggle dance. The other bees are then able to fly directly to the source of the nectar, i.e. ‘make a beeline’ for it.
This is much like what happens today in social networks. When a forager finds your company and finds interesting content and ideas, it communicates it to other influencers and prospects in your industry. Whether they do a waggle dance or not is unknown.
