Interview with the people who brought us the Fiskateers community

Written by Francois Gossieaux on October 15, 2008 – 2:37 am -

I have written about the Fiskateer community many times, and finaly got a chance to interview the people who are responsible for making this community happen.

I will extract some blog posts from the interview in the near future, but for now you can listen to interview below.


Posted in Marketing 2.0 |

Leave a Comment

Our services:

  • Social Media Strategy + Consulting
  • Online Communities
  • Content
  • Workshops + Training

The 2008 Tribalization of Business Study

Find out more about the first-of-its-kind study of how more than 140 organizations are employing online communities. The study, produced with Deloitte and the Society for New Communications Research, features data and insights on how small and large companies as well as non-profits are managing communities, measuring success, and deriving business benefits.

Find out more about the study and related activities and register to access the study.

New + Notable:

Beeline partners Hylton Jolliffe and Francois Gossieaux were awarded the 2007 Award of Excellence from the Society for New Communications Research, where Francois is now a senior fellow. More info here.

What we help you do:

  • Get people to pay attention to what you have to say and sell
  • Change the rules of the game in your industry
  • Increase the ROI for all your marketing programs

Why us?

  • Client experience: Fast, Intuit, University of Massachusetts, Communispace, Sun Microsystems, World Health Congress, Sapient, SupplyScape
  • No-nonsense, straightforward, hype-free, can-do style
  • Demonstrated ability to build programs that deliver results that matter
  • On the forefront of social media innovation: the Marketing 2.0 thought leadership community, our book, our blogs, our research lab, our blog publishing subsidiary

News & Views

Tune in to our News + Reviews section and you'll find an expanding resource with articles, white papers and pointers to market reports and intelligence you can't afford to miss. Also find out where we're speaking and where else we're hanging out.


  • News & Views

    • Beeline Partner Lois Kelly contributed an essay to the just-published second edition of

      Find out more and buy The Age of Conversation 2 here

    • Mobile Messaging 2.0 Thought Leadership Community wins the Society of New Communications Research's award of Merit (click here for more)

  • Also Catch Us At




  • Interesting projects we are working on

    • Survey research study with Deloitte and SNCR on how companies measure their communities (stay tuned)