[self promotion] Good interview with Shel Israel

Written by Francois Gossieaux on September 9, 2008 – 9:40 pm -

Shel Israel conducted an interview with me on the 2008 Tribalization of Business Study which we conducted in partnership with Deloitte and the Society for New Communications Research (where both Shel and I are Fellows).

His line of questioning made me think about issues and angles about the findings that I had not necessarily thought of before.

Thank you Shel for the opportunity!

And Shel, good luck with the new upcoming addition to your family…


Posted in Marketing 2.0 |

One Comment to “[self promotion] Good interview with Shel Israel”

  1. shel israel Says:
    September 9th, 2008 at 9:58 pm

    Francois,

    I thought yours was one of the best in the 107-interview series. You gave some fresh insights into issues, that I’ve addressed many times in the SM Global Report. Thanks for so many useful, interesting answers.

Leave a Comment

Our services:

  • Social Media Strategy + Consulting
  • Online Communities
  • Content
  • Workshops + Training

The 2008 Tribalization of Business Study

Find out more about the first-of-its-kind study of how more than 140 organizations are employing online communities. The study, produced with Deloitte and the Society for New Communications Research, features data and insights on how small and large companies as well as non-profits are managing communities, measuring success, and deriving business benefits.

Find out more about the study and related activities and register to access the study.

New + Notable:

Come join our expanding conversation on Marketing 2.0 at a group blog, authored by leading thinkers in the field, and a companion community for marketing enthusiasts to share ideas and best practices.

What we help you do:

  • Get people to pay attention to what you have to say and sell
  • Change the rules of the game in your industry
  • Increase the ROI for all your marketing programs

Why us?

  • Client experience: Fast, Intuit, University of Massachusetts, Communispace, Sun Microsystems, World Health Congress, Sapient, SupplyScape
  • No-nonsense, straightforward, hype-free, can-do style
  • Demonstrated ability to build programs that deliver results that matter
  • On the forefront of social media innovation: the Marketing 2.0 thought leadership community, our book, our blogs, our research lab, our blog publishing subsidiary

News & Views

Tune in to our News + Reviews section and you'll find an expanding resource with articles, white papers and pointers to market reports and intelligence you can't afford to miss. Also find out where we're speaking and where else we're hanging out.


  • News & Views

    • Beeline Partner Lois Kelly contributed an essay to the just-published second edition of

      Find out more and buy The Age of Conversation 2 here

    • Mobile Messaging 2.0 Thought Leadership Community wins the Society of New Communications Research's award of Merit (click here for more)

  • Also Catch Us At




  • Interesting projects we are working on

    • Survey research study with Deloitte and SNCR on how companies measure their communities (stay tuned)