You’ve heard it before…people do not want to hear from companies anymore, they want to hear from other people. Well here comes some fresh data to back that up.

IBM recently released its new CEO Global Study, in which they also interviewed over 1,000 consumers to see how they buy. 53% of the respondents said they use the web to compare prices and features before buying - with 25% saying they do it from their mobile phone while shopping. One in 10 will text their friends and family while being in the store to get or share information about the product.

That trend will inevitably continue, and the only way for you to capitalize on this in the long run is by getting all your employees involved with your customers.