What’s your organization’s social media quotient?
Written by Lois Kelly on August 14, 2008 – 6:00 pm -All strategic social media initiatives require change management to some degree. To figure out an organization’s social media “readiness” and how much change management will be needed – and in what areas – SAP’s Steve Mann has developed a “social quotient” test/analysis. Where doew your company socre?
Posted in Marketing 2.0 |
Be sure to catch the just-published book "The Age of Conversation 2", an update to the 2007 project spearheaded by Gavin Heaton and Drew McLellan that asked leading bloggers to weigh in on the general topic of conversation. 


