What’s your organization’s social media quotient?

Written by Lois Kelly on August 14, 2008 – 6:00 pm -

All strategic social media initiatives require change management to some degree. To figure out an organization’s social media “readiness” and how much change management will be needed – and in what areas – SAP’s Steve Mann has developed a “social quotient” test/analysis. Where doew your company socre?


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Be sure to catch the just-published book "The Age of Conversation 2", an update to the 2007 project spearheaded by Gavin Heaton and Drew McLellan that asked leading bloggers to weigh in on the general topic of conversation.

Beeline partner Lois Kelly's contribution to the new edition, "My Marketing Tragedy: The Fear Thing". Find out more and buy it at Lulu


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