Tribalization of Business update and resources
Written by Hylton Jolliffe on August 12, 2008 – 12:04 pm -We continue to be thrilled with the interest in and coverage of the findings from our recently released 2008 Tribalization of Business study.
The study, which was conducted in concert with Deloitte and the Society for New Communications Research, surfaced lots of great fodder for discussion, leading to more than 100 articles and blogposts and three meaty webinars to date (be sure to tune in to this one on September 9 in which we’ll be devoting much of the time to the many great questions and comments that have come in that we’ve been unable to answer).
We also wanted to let you know we’ve just launched a “Resources” section for the study that includes:
- A page with thumbnails and large versions of all the charts and graphs from the study. Please feel free to grab these and use them in your reports, blogposts, articles, etc.
- Graphics and buttons from the Tribalization report.
- Links to all the articles about the study we’ve been able to track down.
- An audio recording of our July 31 webinar that included Francois (Gossieaux of Beeline), Ed Moran of Deloitte, and Jen McClure from the Society for New Communications Research.
- The full slide deck presentation of our quantitative results
- And coming this fall: an executive summary and some great case studies in the works.
We hope you find the resources section useful and again, please join us on September 9 from 1-2 p.m. EDT for this webinar.
Posted in Tribalization of Business |
Be sure to catch the just-published book "The Age of Conversation 2", an update to the 2007 project spearheaded by Gavin Heaton and Drew McLellan that asked leading bloggers to weigh in on the general topic of conversation. 


