Follow up on the Tribalization study launch

Written by Francois Gossieaux on August 12, 2008 – 2:00 pm -

Following the launch of the 2008 Tribalization of Business study and the three webinars which were attended by more than 1,500 people, we developed a resource page with all the commentary that we could find so far - you can access it here.

We also got way more questions than we could answer during the webinars - which is why we decided to run a more Q&A focused webinar for all those who attended our previous webinars. The Q&A webinar will take place on September 9th at 1pm ET and you can register for it here - we hope to see you there.

We are also gearing up to start the surveys and interviews for the 2009 Tribalization of Business Study. If you have any suggestions or would like to participate, please let us know by emailing me at francois [at] beelinelabs.com.


Posted in Marketing 2.0 |

Leave a Comment

Our services:

  • Social Media Strategy + Consulting
  • Online Communities
  • Content
  • Workshops + Training

The 2008 Tribalization of Business Study

Find out more about the first-of-its-kind study of how more than 140 organizations are employing online communities. The study, produced with Deloitte and the Society for New Communications Research, features data and insights on how small and large companies as well as non-profits are managing communities, measuring success, and deriving business benefits.

Find out more about the study and related activities and register to access the study.

New + Notable:

Beeline partner Lois Kelly's book, "Beyond Buzz", won the gold medal for best marketing book in the 2008 Axiom Business Book Awards, sponsored by Inc. magazine, and was also selected as one of the best business books of the year by Library Journal.

Find out more about it and buy it at Amazon.com.

What we help you do:

  • Get people to pay attention to what you have to say and sell
  • Change the rules of the game in your industry
  • Increase the ROI for all your marketing programs

Why us?

  • Client experience: Fast, Intuit, University of Massachusetts, Communispace, Sun Microsystems, World Health Congress, Sapient, SupplyScape
  • No-nonsense, straightforward, hype-free, can-do style
  • Demonstrated ability to build programs that deliver results that matter
  • On the forefront of social media innovation: the Marketing 2.0 thought leadership community, our book, our blogs, our research lab, our blog publishing subsidiary

News & Views

Tune in to our News + Reviews section and you'll find an expanding resource with articles, white papers and pointers to market reports and intelligence you can't afford to miss. Also find out where we're speaking and where else we're hanging out.


  • News & Views

    • Beeline Partner Lois Kelly contributed an essay to the just-published second edition of

      Find out more and buy The Age of Conversation 2 here

    • Mobile Messaging 2.0 Thought Leadership Community wins the Society of New Communications Research's award of Merit (click here for more)

  • Also Catch Us At




  • Interesting projects we are working on

    • Survey research study with Deloitte and SNCR on how companies measure their communities (stay tuned)