Events! Word of Mouth, Innovation, Web 2.0

Written by Lois Kelly on July 10, 2008 – 9:00 am -

I don’t know about you but I feel overwhelmed by the number of events and conferences out there. So here’s some editing: here are three where you’ll learn a lot, meet some interesting people, and feel that it was well worth your time and money.

  • Word of Mouth Crash Course: My friend and WOM expert Andy Sernovitz is hosting a small-group word of mouth marketing seminar on July 30 and Sept. 4 in Chicago. Usually he only does private training for companies at a very large price, so this is a rare chance for 50 people to get a good overview of WOM. (If you use this code when you register you’ll get a $250 discount: “welovebeelinelabs.” For more: http://events.gaspedal.com.
  • BIF-4 Collaborative Innovation Summit: Oct. 15-16 in Providence, RI. This is an amazing two-day conference that I think is better than TED. Hosted this year by Bruce Nussbaum, editor of Business Week and author Bill Taylor, speakers are fascinating innovators from business, science, education, the arts, non-profits. It will open your head up in a big way.
  • Web 2.0 Expo is coming to New York for the first time, Sept. 16-19. We at Beeline Labs are running a three-hour experiential workshop on the morning Sept. 16 on how to create and run thriving online communities. Based on private community-building workshops we’ve recently done you’ll come away with a blueprint for creating a community for your organization. Hope you can join us! Drop me a line, lkelly@beelinelabs.com, if you want to know more.

Posted in Conferences |

Leave a Comment

New + Notable:

Beeline partners Hylton Jolliffe and Francois Gossieaux were awarded the 2007 Award of Excellence from the Society for New Communications Research, where Francois is now a senior fellow. More info here.


  • News & Views

    • Beeline Partner Lois Kelly contributed an essay to the just-published second edition of

      Find out more and buy The Age of Conversation 2 here

    • Mobile Messaging 2.0 Thought Leadership Community wins the Society of New Communications Research's award of Merit (click here for more)
  • Also Catch Us At




  • Interesting projects we are working on

    • Survey research study with Deloitte and SNCR on how companies measure their communities (stay tuned)