In an age where people are tired of marketing hype and gimmicks, it seems odd that Verizon would decide to use a teddy bear as the spokesperson for its FiOs marketing campaign. What’s even odder is that the teddy Twitters, reaching an audience that is even more suspect of inauthentic marketing.

Jason Chupick of Campfire, the agency designing the campaign, explains in today’s PR Week:

“[We] needed a spokesperson, an ongoing voice that people will listen to because everyone is trying to come up with a novel Twitter campaign.”

If the teddy is really bizarre it just might become a viral hit. But sorry Verizon and Campfire, a teddy bear isn’t an a”voice” that this consumer is going to listen to, never mind take seriously.