I predict that marketers will have great fun but lose even more credibility with this new strategy: tuning in to business psychics. That’s right. All kinds of businesses seem to be turning to psychics, otherwise known as “intuitionists,” to make important decisions, according to a Newsweek article, “The 10,000-a-Month Psychic.”

Kevin Clancy, author of Your Gut is Still Not Smarter Than Your Head, has a good post on what this trend means to marketers over at The Marketing Fray.

“Aside from the utter lunacy of a business hiring a psychic for anything other than entertainment at the company Halloween party, we’re concerned that when business folk want to make sense of uncertainty in the present, they get completely preoccupied with the future as if they have no control over it. It’s understandable, but it can be dangerous if they forget that the past and future are not mutually exclusive. “

All that said I am looking forward to tuning into a webinar on July 11 over at Learn From My Life with psychic Ainslie MacLeod, author of The Instruction: Living the Life Your Soul Intended. Why? Maybe it’s summer and I just need a fresh point of view that has nothing to do with marketing, the recession, or presidential politics.