Naming your organizations’ beliefs can guide decisions and inspire talent much more effectively than the traditional mission statement, which is usually pretty flat, descriptive and, well, boring.

Here are some examples of organizations’ beliefs.

Google

1. Focus on the user and all else will follow.
2. It’s best to do one thing really, really well.
3. Fast is better than slow.
4. Democracy on the web works.
5. You don’t need to be at your desk to need an answer.
6. You can make money without doing evil.
7. There’s always more information out there.
8. The need for information crosses all borders.
9. You can be serious without a suit.
10. Great just isn’t good enough.

Zappos

1. Deliver WOW Through Service
2. Embrace and Drive Change
3. Create Fun and A Little Weirdness
4. Be Adventurous, Creative, and Open-Minded
5. Pursue Growth and Learning
6. Build Open and Honest Relationships With Communication
7. Build a Positive Team and Family Spirit
8. Do More With Less
9. Be Passionate and Determined
10. Be Humble

And my firm, Beeline Labs:

1. Deliver the wow and the whoa
2. Activate change
3. Go fast
4. Try new things; OK to fail
5. See new possibilities early
6. Don’t compromise; the work needs to be meaningful
7. It’s all about delivering business value
8. Bee vs. me
9. Integrity rules

What are your organization’s beliefs? Please share!