Patti Anklam on the 2008 Tribalization of Business Study

Written by Hylton Jolliffe on May 29, 2008 – 7:38 am -

Patti Anklam, a contributor to The AppGap and longtime observer, researcher and practitioner of collaboration, KM, and network analysis, weighs in on the Community 2.0 Conference workshop led by Beeline partner Francois with panelists Mark Yolton of SAP, Ed Moran of Deloitte, and Rachel Makool of eBay. The session’s starting point: some of the early learnings from the forthcoming 2008 Tribalization of Business Study that we’re producing in concert with Deloitte and the Society of New Communications Research.

Says Patti, in sharing her take on the initial findings: “…The good news is that what the study has found (and what many attendees at C2.0 are demonstrating) is that communities can be built with predictable success. We have been working in online communities long enough to understand the pitfalls and the success factors. Being in communities will be a way of life at work…”

And in closing: “The better (or perhaps best) news — and the parting message from this workshop is that once communities have been introduced into an organization, they are transformational (”game-changing”). They have a huge impact on the organization and offer new job roles and responsibilities, closer relationships, greater transparency, and a better work environment.”

Also be sure to catch her first post about the Community 2.0 Conference on The AppGap in which she discusses another workshop she attended on the design and architecture, both technical and social, of communities.


Posted in Communities, Tribalization of Business |

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