We recently launched a new blog on the future of marketing - and called it marketing 2.0 - a term that surely will draw some criticism, but which very well describes the conversation we want to have.

Where is marketing going? Why are the marketing processes that we have grown accustomed to no longer delivering the predictable results that we were used to? What should we change to succeed?

We have assembled a great group of people to lead this conversation - including David Berkowitz, Paul Dunay, Lois Kelly, Valeria Maltoni, David Rogers, and Constantine von Hoffman. You can expect additional contributors to join the group over time.

We hope you will enjoy and join the conversation.