Helping organizations create customers by humanizing themselves and their brands
Beeline Labs, a marketing strategy firm, helps you integrate social media principles into business programs and practices to develop preference – for your products, your company, your ideas, your people, as a place to work.
Our strategies and innovative programs are not just based on Web 2.0 technologies, but are rooted in the principles of marketing, communications, sales, innovation, and social sciences.
We’ve worked with FedEx, Sun, Intuit, Microsoft, TJX, EMC, and others to activate real and measurable change by leveraging the ultra-social nature of people.
| Strategy & Consulting | Innovative Programs | Education &
Talent Development
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| Web 2.0/social media strategy & roadmap development | Editorially independent thought leadership blogs | Social Media Academy: educational programs |
| Social media guidelines, policies, technology recommendations, business case development | Beyond blogs: Customer and employee communities | Workshops to build understanding of industry best practices & research findings from Tribalization study |
| Social media ecosystem analysis and action planning | Social media monitoring, engagement & research programs and analysis | Creative brainstorm sessions to develop social media and community strategies & roadmaps |
| Word of mouth message development: messages that get talked about throughout all marketing, PR & sales programs | Creating social “media-fied” marketing, PR and customer service campaigns & content | Organizational assessment and future state recommendations |
